Say cheese! 5 steps to prep before your brand photoshoot

Process

Jul 26

Your brand photoshoot is your opportunity to unleash your personality and dazzle your audience. So grab your favourite beverage, put on your creative hat, and get ready for the five most crucial steps to prepare for your brand photoshoot. We're about to embark on a journey of style, strategy, and oh-so-stunning visuals. Let's dive in, shall we?

Step 1: Create a Moodboard that Reflects Your Brand's Style

First things first, let's talk about the power of a moodboard. Creating a visual collage of images that resonate with your brand's personality and aesthetic is essential. Imagine your brand as soft, feminine, airy and bright. Your moodboard might consist of photographs with a brighter and airier style, filled with pastel colours and natural light. This not only helps you define your brand's photography style but also provides valuable guidance to your photographer. If you struggle with creating a moodboard, don't worry! We'll tackle this task together, ensuring your vision shines through every shot.

Step 2: Choose the Perfect Location to Set the Scene

Location, location, location! It plays a significant role in conveying your brand's message. Depending on your desired vibe, you may opt for a sleek studio, a rustic outdoor setting or a trendy urban backdrop. If you're based in the United Kingdom, I've got some fantastic studio recommendations as well as my very own studio based in Suffolk, where you can also capture stunning shots that align perfectly with your brand's essence. Remember, the location should complement your overall vision and help you connect with your target audience.

Step 3: Plan Your Outfits for Maximum Comfort and Authenticity

When it comes to outfits, comfort is key! You want to wear something that not only looks fantastic but also makes you feel like the best version of yourself. Choose outfits that represent your brand's style and align with your target audience's preferences. If you're struggling to find inspiration, head over to my Pinterest board filled with exciting outfit ideas to ignite your creativity. By selecting the perfect outfits, you'll exude confidence, which will undoubtedly shine through in your brand photos.

Step 4: Create a Detailed Shot List Tailored to Your Business

Although your photographer will assist you in planning the shots, remember that you know your business better than anyone else. It's crucial to collaborate with your photographer and provide them with a shot list that encompasses your brand's unique story. Whether you're celebrating a launch, showcasing a new service or highlighting your team's expertise, be specific and include any props or elements you'd like to incorporate. This way, you'll ensure every aspect of your business is captured beautifully.

Step 5: Consider Potential Props to Enhance Your Visual Storytelling

Now, let's add some pizzazz to your brand photos! Think about any props that would add depth and personality to your shots. Maybe it's your favourite coffee mug that represents the cosy atmosphere you offer your customers, or perhaps your adorable pets that reflect the friendly and approachable nature of your brand. These props help create an engaging visual narrative and make your photoshoot more relatable and memorable.

By following these five essential steps, you'll lay a solid foundation for a successful and stress-free brand photoshoot. Remember, planning ahead is key to feeling at ease on the day of the shoot. From creating a moodboard that captures your brand's essence to selecting the perfect location, outfits and props, you're well on your way to creating stunning visuals that truly represent your business. Get ready to captivate your audience with your authentic brand story, one photo at a time!