Choosing the right photographer for your brand

Process

Mar 2

Choosing a brand photographer is such an exciting time, but it can also be difficult to know where to begin. Making sure you work with the right photographer to capture the whole essence of your brand is so important! It can make all the difference between imagery that stands out and connects with your dream clients or photos that fall flat and don’t truly reflect your brand.

Here’s a few ways to help you find the brand photographer of your dreams:

Start by compiling a list of photographers that have caught your eye. You may already know of some photographers through word of mouth, or have seen some you like on social media. If not, try creating a ‘brand photographer’ moodboard on Pinterest and pin some of your fave shots, or use the search bar and hashtags on Instagram. Make sure you use keywords in your searches such as, ‘Suffolk Brand Photographer’, ‘London Personal Branding’, ‘Yoga Brand Photographer’ and so on, to ensure your searches are targeted.

Once you have your list of potential brand photographers, check out their website, portfolio and social media channels to see if their style of imagery is up your street. Think about whether you could imagine yourself confidently using their imagery on your website, social media, in your marketing or even as your new profile picture! You may also want to look into factors like their location, price, availability and any other package details. This kind of additional information may help influence your decision.

Reach out and get to know their personality, or even book in for a call or a video chat if possible. Don’t be afraid to ask questions - create a list of any queries you might have and ask away! It’s best to be transparent and clear on everything from the get go.

Think about your brand values and ask yourself which photographer aligns with these the most. If your photographer understands your values both personally and professionally, they will have a better understanding of you and your business and be able to bring this across in a set of beautiful images that truly tell your brand’s story.

There are lots of incredible photographers out there, all with an individual style, so you need to be sure that they fit in with what you stand for as a brand, your aesthetic vision and your business goals. Not every photographer will be the right fit and that’s okay. What’s important is that you find the right person for you to help tell your unique story in the best way possible.